Creativity at the Razor's Edge A profile of Gino De Luca, director of permanent merchandising for The Gillette Co. Best Buy's Damian Simplifies the Complex Microsoft Backs Windows ME With Largest P-O-P Effort to Date Expect the Un-X-pected From Microsoft The Xbox merchandising team is racing to educate retailers and energize consumers as the game console's fall launch date nears. Microsoft Readies Major P-O-P Push for Xbox Electronic Signage Options Expand to Offer Flexibility Patent Infringement: Spotless Enterprises v. Carlisle Plastics Footwear Finesse Brunswick Rolls Out P-O-P for Bowling Balls Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. First Previous 284 285 286 287 288 Next Last
