A Picture's Worth Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data" Marshall Field's Shops for Supermodels in Stores Your Ad -- and Product -- Here RadioShack Sends Shoppers to Universal Gillette Hits the Road with Young Guns Wal-Mart TV Is a $60 Million Network PRN Corp. Files for IPO Coke's GPS Finds Loads of Retailers The Axe House Party A case study from the Promotion Marketing Association's 2004 Reggie Awards RadioShack Digs Into Soccer Season First Previous 271 272 273 274 275 Next Last
