The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. Listerine Agent Cool Blue 'Brush with Adventure' A case study from the Promotion Marketing Association's 2007 Reggie Awards CBS "Egg-vertising" A case study from the Promotion Marketing Association's 2007 Reggie Awards 'Pirates of the Caribbean: Dead Man's Chest' Release Campaign A case study from the Promotion Marketing Association's 2007 Reggie Awards New Release Runs Cross-Chain Promo Hormel Shows Creativity Clorox Cleans Carts at Giant Eagle Microsoft Unifies P-O-P Look with Vista Launch A million P-O-P elements shipped to 20,000 U.S. retail locations The Triple Bottom Line Postal Service Kisses Up to Hershey's First Previous 238 239 240 241 242 Next Last
