Creativity at the Razor's Edge A profile of Gino De Luca, director of permanent merchandising for The Gillette Co. Kornblum to Discuss Toys "R" Us Overhaul Educational P-O-P Helps Sprint Promote Prepaid Internet Access Crest P-O-P Promotes With a Smile Roland Drums Up Interest With Interactive Display Bang the drum loudly... Nike Rolls out Five Displays for Techlab Devices Automotive P-O-P Shifts Into High Gear Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience. Pepsi Endcaps Feature Programmable Headers System rotates four messages in sequence Disney Display Creates Fun for 'Artemis Fowl' Palm Displays Reflect New Positioning Best Buy's Damian Simplifies the Complex Snapple Hoping Consumers Flip for New Promotion First Previous 1049 1050 1051 1052 1053 Next Last
