Canadian Tobacco Laws Create Merchandising Challenges Repellent Featured On Floorstands Nike Canada Launches 'Tubular' Displays How Do Front and Back Package Labels Influence Beliefs About Health Claims? Consumer Food-Shopping Trip Patterns, 2003 Highlights from ACNielsen's Annual Report on Channel Shopping Shifts Point-of-Purchase Alcohol Marketing and Promotion by Store Type A federal report on in-store advertising frequency, by channel Taking Control of the Aisles Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles. Wilson Tees Up Golf Campaign Ready to Ride Cruiserworks hits the road to place upscale boot displays at motorcycle dealerships nationwide Hermie the Caterpillar Crawls Into Stores Christian character is introduced in multi-formats with colorful P-O-P Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Drawing a Line in the Linoleum Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store. First Previous 1033 1034 1035 1036 1037 Next Last
