Tracking the Merchandising Effectiveness of Consumer Promotions Planning Integrated Retailtainment Events Toy 'R' Us Stakes Claim on 'Van Helsing' Albertsons Revitalizes Vitamin Aisles Post Cereal Joins 'The Justice League' BJ's Spotlights Unilever with Sweeps Diet Coke Garners Tie-in to Sony Film P&G Tides Giant Over with Events CVS, Jean Coutu Divvy Up Eckerd 'People' Parties with Checkout Giveaway Pathmark Ties to Shoe Store for Promotion Kohl's Takes a Shot at the Big One First Previous 1007 1008 1009 1010 1011 Next Last
