The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.
In this on-demand session, execs from Air Wick and The Krazy Coupon Lady break down how the companies partnered to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.
The Path to Purchase Institute's latest "In Brief: Football & Super Bowl" research report looks at the strategies CPG manufacturers and retailers employ to leverage sports sponsorships at retail.