Supermarket/Grocery

VP of marketing Andy Comer details a value-driven reset spanning store formats, digital strategy and community connection.

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.

Chex leveraged bundled add-to-cart functionality to simplify a multi-unit holiday promotion.

The Toronto Raptors' Scottie Barnes changed his name to Scotties to promote the Canadian paper products brand.

Following Walmart, Target and Kroger, the grocer is leveraging AI to streamline trips and enhance digital engagement.

Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month.

Four campaigns won OmniShopper Awards in four "Digital" categories.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

SEG’s solution replaces static PDFs with interactive, dynamic circulars featuring video and recipes, with more enhancements to come.