Supermarket/Grocery

While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.

Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month.

The company also introduced a refreshed brand identity to emphasize retail media’s next phase of growth.

In the evergreen build vs. buy technology challenge, Ahold Delhaize is putting more chips down on build. 

Albertsons Cos.’ Jewel-Osco worked to build goodwill with local shoppers by partnering with more than a dozen CPGs to host multiple parties in Chicago to celebrate the eighth birthday of the banner’s cyclops mascot JoJo.

The platform will support on-site display, sponsored search and in-store digital screens, and is built for the grocery sector.

Metro continues to encourage shoppers to join the Moi loyalty program it launched in October 2024 with the help of big brands, including working with Kraft Heinz to run three summer sweepstakes for members.

From H-E-B to Walmart and Target, see how retailers are bringing TikTok, viral trends, influencer collaborations and social media-inspired products to stores.

The funding will help Swish expand its retailer partnerships and scale its platform as a growth engine for both brands and retailers.

The move is designed to strengthen personalized marketing campaigns and sharpen forecasting and planning.