Supermarket/Grocery

Following Walmart, Target and Kroger, the grocer is leveraging AI to streamline trips and enhance digital engagement.

Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

Four campaigns won OmniShopper Awards in four "Digital" categories.

P2PI's retailer profiles are updated and added to regularly with e-commerce news, retail media developments, collaborations and more. Here is a sampling of recent activity — which is updated biweekly.