Jamie Armstrong, GM of media intelligence at Loblaw Advance, will explore why in-store retail media has historically lagged other retail media channels in measurement, rigor and strategic investment.
Though it underscored a maturing landscape, P2PI's latest Retailer Media Network (RMN) Ratings report pointed to continued challenges for CPG brand organizations working with RMNs.
P2PI's retailer profiles are updated and added to regularly with e-commerce news, retail media developments, growth plans and more. Here is a sampling of recent activity — which is updated biweekly.