Supermarket/Grocery

Ontario customers can order delivery from Sobeys, Farm Boy, Longo's and FreshCo banners, with a nationwide rollout to follow.

The rollout builds on the Canadian retailer's 2023 introduction of the refreshed rewards program in Quebec and New Brunswick.

Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform.

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

Matt Riezman joins the advisory firm to help retailers with integrated marketing strategies, including branding, performance media and social media.

Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.