In-Store Activation

Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.

Shopper experience and e-commerce leads from the petcare giant will give an inside look at the collaborative work being done at its retail innovation center in a discussion led by WD Partners.

The brands did social media outreach together and also activated at numerous retailers, including Walmart, Albertsons Cos., Ahold Delhaize and Kroger.

The brand's sparkling energy drinks got the spotlight in stores via endcaps, while the brand promoted the launch of Bloom Kids on social media.

The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains.

The Loblaw discount banners aim to raise profile of the sport of cricket through in-store activations and team events.

The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.

Ryan Cliffe shares how CPGs can balance revenue-focused performance with long-term brand building.

The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.

The Walmart Styling Tour showcases its latest fashion collections and engages consumers with experiences, such as free lipstick engraving and color analysis.