The week of Feb. 3 is one that we'll talk about with pride, as months of hard work came to fruition with the release of two retail media research reports.
P2PI's roundup looks at the previous quarter's standout in-store activations and top news stories relevant to the Canadian commerce marketing community, along with proprietary shopper research factoids and an introduction to a Canadian member company.
On a recent investors call, the brand said it is doubling down on retail partnerships, targeted promotions and cost-saving initiatives to drive further growth and build out its standing in the category.
Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.
P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."
