In-Store Activation

The Path to Purchase Institute recently fielded its fifth annual survey on the evolution of the in-store shopping experience in partnership with Great Northern Instore. Download the full report.

We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps.

For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection.

Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display.

The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders.

The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes.

Nutrabolt’s C4 activated its WWE sponsorship with a sweepstakes running at 7-Eleven and Speedway from March 1 to April 20.

We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date.

This year the Path to Purchase Institute is emphasizing the store environment and in-store marketing — to match the times — writes Executive Editor Tim Binder.

In this webinar, industry leaders explore how measuring engagement inside of physical stores improves the customer path to purchase and lifts sales for both brands and retailers.