Shopper Marketing

In a world where the distance between desire and purchase has collapsed into seconds, Snipp’s latest report reveals the five critical moments where brands can still win in today's "zero-distance" environment.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.

Industry players leaned into real-time inventory technology and streamlined omnichannel partnerships to sharpen the in-store edge.

Infillion will integrate Catalina’s U.S. purchase data into its platform for verified measurement and campaign optimization.

Nominate an outstanding peer or colleague by Feb. 27.

P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.

The upscale grocer leveraged targeted digital media to drive awareness for its new small-format location.

Retailers using Toast's platform will be able to sync in-store inventory to Instacart while managing omnichannel operations from one platform.

Courtney Nordin explains how the brand found success with this program, which won a 2025 OmniShopper Award.

Newly added panels will explore top issues facing marketers, from organizational alignment and shopper behavior to the realities of agentic commerce, next week in Toronto.

Walmart, Albertsons, P2PI and others shared retail media-related advancements and news during the month.