Shopper Marketing

Kraft Heinz Co. has encouraged Sobeys shoppers to stock up with a series of bulk-purchase incentives.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

A new partnership modernizes the North Carolina-based convenience store's physical marketing strategy across all 17 locations.

Here's a snapshot of an industry leader from the P2PI member community.

The company plans to retrofit more than 80 stores with its Elevate3 Ace experiential format.

Benefit Cosmetics ran a “Pink Dream” summer sweepstakes at Ulta Beauty awarding 10 winners $10,000 travel vouchers.

The shop-in-shops focus on Ontario wineries and include limited edition options.

Kenvue teamed with The Met to launch a limited-edition Band-Aid collection exclusively at Target. We dive into the campaign’s marketing and the brand's ongoing partnership.

A new exclusive jewelry collection from Kendra Scott is getting the spotlight in Target stores.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.