Shopper Marketing

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging.

The move protects the regional grocer's brand and simplifies marketing for its CPG suppliers.

HMT Associates' Joe Conti shares the playbook for driving incremental profit growth.

Workshops, sweepstakes, exclusive experiences and a partnership with David Beckham encourage shoppers to transform their outdoor spaces.

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

The brand teams with the country music festival for the first time.

As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.

New packaging celebrates the brand's connection to the World Cup.

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.

Discover how to scale a challenger brand and leverage AI-powered influencer marketing at P2PI’s fifth annual RMS in Chicago, June 2-4.

Unilever positions the hair care brand as a luxury for consumers.