Shopper Marketing

The mobile-first circular now features video, animation and recipe content.

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.

ColourPop Cosmetics tied in to the May 23 theatrical release of Disney’s "Lilo & Stitch" by launching a line of licensed products at Ulta Beauty as part of an ongoing partnership with the retailer.

Walgreens tied in to National Nail Polish Day (June 1) by uniting four brands for in-store offers May 29-31.

Get a preview of sessions tackling emotional marketing, AI-led shopping and the ever-evolving commerce ecosystem with speakers from Mondelez, Kroger and more.

General Mills' pet brand partnered with the mass merchant to raise money from April 1 to May 25 for Best Friends Animal Society.

Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence. 

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

The James Beard Award-winning pitmaster partnered with Target in June to launch a line of 12 South Carolina-inspired SKUs under the retailer’s Good & Gather private label.

Replacement search is underway as Gail Hollander plans spring 2026 departure.