Shopper Marketing

Circle K is promoting exclusive flavors from several beverage brands, seeking to appeal to novelty-seeking shoppers as a way to boost trips and build baskets.

The company also introduced a refreshed brand identity to emphasize retail media’s next phase of growth.

BirdDog's Shaun Brown shares research findings and best practices for investment.

Energy drinks are one of the top drivers of convenience store trips, and as the category becomes increasingly competitive, Monster Energy is seeking to stay top of mind with shoppers.

Albertsons Cos.’ Jewel-Osco worked to build goodwill with local shoppers by partnering with more than a dozen CPGs to host multiple parties in Chicago to celebrate the eighth birthday of the banner’s cyclops mascot JoJo.

The platform will support on-site display, sponsored search and in-store digital screens, and is built for the grocery sector.

Metro continues to encourage shoppers to join the Moi loyalty program it launched in October 2024 with the help of big brands, including working with Kraft Heinz to run three summer sweepstakes for members.

The funding will help Swish expand its retailer partnerships and scale its platform as a growth engine for both brands and retailers.

The sparkling water market is far from flat.

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.