Shopper Marketing

Read about Industry Impact winners Tammy Ackerman, Barbara Connors, Cristina Costa, Asli Karacula, Jessica McWade and Jennifer Peters.

ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives.

Consumers plan to travel, fuel up and shop in person more — signaling new engagement moments for marketers during the 2025 holiday season.

Smurfit Westrock executives detail strategies and insights that help displays capture attention, drive incremental sales and boost results.

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.

The grocer's new partnership illustrates how AI can support more efficient use of trade promotion budgets and inform promo strategies.

Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month.

Circle K is promoting exclusive flavors from several beverage brands, seeking to appeal to novelty-seeking shoppers as a way to boost trips and build baskets.

The company also introduced a refreshed brand identity to emphasize retail media’s next phase of growth.

BirdDog's Shaun Brown shares research findings and best practices for investment.