Shopper Marketing

The prebiotic soda brand partnered with the Grammy-nominated rapper to launch a Post Malone wild berry flavor exclusively at Kroger.

A celebratory cocktail reception and special breakfast are dedicated to honoring innovative ideas and professional achievements, while providing an opportunity to engage with top minds in retail marketing.

Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally.

The event, Nov. 12-14, will provide an array of insights and expert analysis on data-driven approaches, fragmentation, diverse consumers, evolving market dynamics and more.

Catch up on what you missed at the Path to Purchase Institute and SMG event in London.

Kevel's Paul Astbury shares what he learned from engaging discussions on crucial topics, such as first-party data, in-store digital transformation and effective measurement strategies for RMNs.

Amazon, Walmart, The Home Depot, Criteo and others announced retail media-related advancements, collaborations and news during the month.

Here's a snapshot of an industry leader from the P2PI member community.

Executives from Nestle’s Purina and Bish Creative highlight what attendees can expect from their respective sessions at our flagship event, Nov. 12-14.

The partnership enables advertisers to programmatically access thousands of digital screens throughout Canadian stores.