Shopper Marketing

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.

We break down the marketing campaign, which included in-store displays, social media plugs and digital ads on Ulta.com.

Candy brand Joyride launched a pair of exclusive SKUs at Target this summer, promoting them with a sweepstakes and a successful attempt to beat the record for the most photos of people holding candy uploaded to Instagram in 1 hour.

Marketing VP Julia Galotto shares new marketing strategies founded on consumer research.

Here's a snapshot of an industry leader from the P2PI member community.

In this on-demand video, experts from Quad dive into the evolving landscape of consumer attention, the power of non-conscious decision-making and the need for agile testing methodologies.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

Here are ways for brands to stay relevant before, during and after major occasions.

We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target.

In this on-demand video, experts from Snipp Interactive and Sideline Sports share insights on how brands can harness the passion and intensity of sports fans using gamification to drive engagement, loyalty, and real results.