Shopper Marketing

Albertsons Cos.’ Jewel-Osco worked to build goodwill with local shoppers by partnering with more than a dozen CPGs to host multiple parties in Chicago to celebrate the eighth birthday of the banner’s cyclops mascot JoJo.

The platform will support on-site display, sponsored search and in-store digital screens, and is built for the grocery sector.

Metro continues to encourage shoppers to join the Moi loyalty program it launched in October 2024 with the help of big brands, including working with Kraft Heinz to run three summer sweepstakes for members.

The funding will help Swish expand its retailer partnerships and scale its platform as a growth engine for both brands and retailers.

The sparkling water market is far from flat.

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.

BP’s head of guest experience will discuss its new retail media network, and how store design and industry trends are shaping the future of convenience.

The move is designed to strengthen personalized marketing campaigns and sharpen forecasting and planning.

Here are four key ways to help your business navigate changes in food assistance.

7-Eleven and PepsiCo’s Mountain Dew reinforced their shared commitment to appealing to novelty-seeking shoppers by bringing back the exclusive Infinite Swirl tropical fruit punch flavor they launched last summer.