Shopper Marketing

In this on-demand session, execs from Air Wick and The Krazy Coupon Lady break down how the companies partnered to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.

In a world of plentiful tech solutions, Breaktime Media's Brad Godwin talks about the importance of human connection.

The Path to Purchase Institute's latest "In Brief: Football & Super Bowl" research report looks at the strategies CPG manufacturers and retailers employ to leverage sports sponsorships at retail.

The company's "United Tastes of America" activation aims to bring consumers together for memorable summer moments. 

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

Here are specific examples of retailer media networks leveraging audio to drive performance, writes SiriusXM's Adam Ross.

The event returns to Chicago this June with a streamlined agenda, exclusive research and a deep dive into the AI partnerships redefining the customer relationship.

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.