Shopper Marketing

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

The BJ’s Wholesale Club executive has built a retail media program from the ground up.

The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.

DTC toothpaste brand Hismile brought back its limited-edition candy cane flavor for the holidays, this year selling it exclusively at Walmart and through HismileTeeth.com.

More than half of shoppers prefer to gift practical and useful items during the holiday season, according to data from Breaktime Media.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

In this one-hour Learning Lab education course, Amanda Wolff, CRO of Jenda and board member at Firstmovr, explores the impact of product relevance on retail media performance metrics, as well as how relevance is fueling emerging technologies in the retail search landscape.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.