New Balance Looks to Make Its Hoop Dreams Come True $50 million marketing budget helps company promote new shoe line Kool Lights Up to Reclaim Menthol Position A HIT with Kids HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus. Korbel Aims Wedding Promotion at Men ConAgra's 'Talking Tub' Acts as Parkay Salesman on Dairy Case Shelves Audio displays tout the "Find the Talking Tub" consumer instant-win game. From "Do It Yourself" to "Do It For Me" A Q&A with Jeff Palmer of Pep Boys Jacob's Creek Spices Up Retail With Promo Effects of Shopping Information on Consumers' Responses to Comparative Price Claims An abstract from the Journal of Retailing (Volume 78, Issue 3) Heineken Keeps the Party Going With P-O-P Now Showing...In a Store Near You In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge. First Previous 667 668 669 670 671 Next Last
