Heineken Keeps the Party Going With P-O-P Effects of Shopping Information on Consumers' Responses to Comparative Price Claims An abstract from the Journal of Retailing (Volume 78, Issue 3) Now Showing...In a Store Near You In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge. Skechers Debuts Britney Spears 4Wheelers Britney Spears campaign marks Skechers' first celebrity brand Dr Pepper Joins the Cola Color War Macco Displays Showcase Weather Sealants Amurol Introduces Dragon Fire Gum Sun-Rype Secures Display Space in Produce Department Directing the Shelf Taking another look at category management can help retailers develop a more efficient shelf policy. Toys "R" Us Builds On 'Guest-Friendly' Theme First Previous 669 670 671 672 673 Next Last
