Kraft, Coca-Cola Reunite for 'Emeril' Super Bowl Promotion Pepsi Adds New Twist to Flagship Cola Promotional Program Shows Brushing Isn't Child's Play Extensive research and P-O-P back Gillette's Oral-B stages launch GE Demonstrates New Bulb With Interactive Counter Display Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. The C-store Perspective on Beverages Displays Promote Teeth-Whitening Products in Dentists' Offices Sony Promotes Digital Camera Line A Gift for Sales Lift? Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly. Harry Potter Card Game Flies High with P-O-P First Previous 670 671 672 673 674 Next Last