P&G's Moments of Truth Excerpts from A.G. Lafley's letter to shareholders, August 2002 A HIT with Kids HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus. Korbel Aims Wedding Promotion at Men ConAgra's 'Talking Tub' Acts as Parkay Salesman on Dairy Case Shelves Audio displays tout the "Find the Talking Tub" consumer instant-win game. Jacob's Creek Spices Up Retail With Promo From "Do It Yourself" to "Do It For Me" A Q&A with Jeff Palmer of Pep Boys Another Round From Miller Miller, Allied Domecq partner for malternative launches Crunch Time Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend. New Balance Looks to Make Its Hoop Dreams Come True $50 million marketing budget helps company promote new shoe line Kool Lights Up to Reclaim Menthol Position First Previous 668 669 670 671 672 Next Last
