A Toast to the Season Information Resources Report on Dollar Stores Highlights from the research firm's October 2002 channel report Shopper Loyalty and Advertising Effectiveness Insight Express finds pet owners true to their brands, shoppers attuned to circulars Sweets Sales Get Sweeter Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P. The Inter-Store Mobility of Supermarket Shoppers An abstract from the Journal of Retailing (Volume 78, Issue 4) Sharpies Get $7 Million Marketing Push Hall of Fame Profile: Chris DeMarco A profile of Pepsi's Christopher DeMarco Namco Fires Off Displays For Xbox, PlayStation Games Displays Simplify Art Brush Selection New Thoughts on Fresh Merchandising Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned. First Previous 666 667 668 669 670 Next Last
