What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.
On-Demand Webinar: Join our webinar to learn how retailers and brands can reimagine in-store experiences to keep pace with innovation without overwhelming the shopper.
From creating a retailer investment matrix and breaking internal silos to embracing social commerce and AI tools, Mars Snacking's Kelly Spehar and Monster Energy's Ben Galvin detail their retail media strategies and work to meet shoppers where they are and where they want to discover.
Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.
It’s the latest step in the convenience retailer’s broader effort to elevate its brand, unify its marketing approach and modernize the customer experience.
