Shopper Marketing

Amar Singh, senior director of retail insights, will outline emerging AI-driven shopper journeys and explore how brands and retailers must adapt their measurement strategies.

The updates signal Walmart’s push to evolve retail media beyond static targeting and reporting toward systems that can anticipate advertiser needs, recommend optimizations and act on them in real time.

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales.

The format automates execution while tying ad performance to real-time consumer interests and intent signals.

DTC brand Everyday Dose brought its coffee exclusively to more than 1,500 Target stores in August as the mass merchant continues to grow its functional beverage category.

Mattel partnered with Walmart on the Hot Wheels Legends Tour, which has become the world’s largest traveling car show, for the eighth straight year.

Mark your calendar for Path to Purchase Institute awards programs for 2026.

VP of marketing Andy Comer details a value-driven reset spanning store formats, digital strategy and community connection.

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.