Shopper Marketing

Wakefern Media Exchange, powered by Inmar Intelligence, combines planning, activation and measurement controls for in-store marketing as well as onsite and offsite media buying in a single platform.

Lowe’s One Roof Media Network is launching its first offsite retail media offering on Google Search and Google Shopping inventory.

Epsilon Retail Media now couples AI with a "person-first" marketing approach to help brands better engage shoppers on retailers’ properties, across the open web or in tandem.

Midwest-based Meijer joins the growing list of regional retailers bolstering their retail media networks and solutions.

New Ways to Build Scale and Improve Performance at the Point of Decision.

New report shares marketing strategies and trends to consider to attract cost-conscious consumers in the CPG foods and confectionery industry.

This retail media advice includes creating adaptable technology and leveraging integrated insights.

Simon Property Group’s Shop Premium Outlets has partnered with retail tech firm Mirakl to optimize ads on its e-commerce marketplace.

Digital-native skincare brand Curology followed its January 2023 brick-and-mortar debut at Target by launching at Amazon this year.

Smart carts, product demos, flexible shopping experiences and holistic health are among the trends being shaped by rapidly evolving customer expectations, according to research from 84.51°.