Shopper Marketing

Ideal candidates for P2PI's 40 Under 40 Awards are young, accomplished professionals in omnichannel marketing. Nominate a colleague or peer by Feb. 2.

In partnership with the Path to Purchase Institute, Skai will also exclusively unveil insights from its annual “State of Retail Media” study in a two-hour session on Jan. 10.

Looking to efficiently support multiple retailers, the baby food brand partnered with digital media agency Goodway Group in the fall of 2022 to come up with strategies for how best to work with Instacart’s retail media network.

Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.

The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.

Advertisers can now layer connected TV ads, sponsored videos and interactive video content with first-party member data via the club chain's retailer media network.

One campaign won an OmniShopper Award in the "Packaging" category.

New research from Chicory and the Path to Purchase Institute validated that as shopper behaviors have evolved, in-recipe, contextual commerce is a major growth opportunity for the grocery industry.

The Unilever brand’s product launch at the retailer was supported by social and retail media.

This year’s impressive list of 37 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.