Shopper Marketing

This retail media advice includes creating adaptable technology and leveraging integrated insights.

Simon Property Group’s Shop Premium Outlets has partnered with retail tech firm Mirakl to optimize ads on its e-commerce marketplace.

Digital-native skincare brand Curology followed its January 2023 brick-and-mortar debut at Target by launching at Amazon this year.

Smart carts, product demos, flexible shopping experiences and holistic health are among the trends being shaped by rapidly evolving customer expectations, according to research from 84.51°.

Mondelez International encouraged Target shoppers to pair their morning coffee with a BelVita breakfast biscuit through an exclusive “Sip Spot” campaign.

Couldn't attend Retail Media Summit Canada in Toronto last month? Catch up on all you missed here with our recap and just added on-demand videos.

An endcap in every Meijer supercenter grouped together products from small packaged food and beverage brands.

Dierbergs rolled out new features to its mobile app, including enhanced landing pages and an in-store product locator, to increase personalization and improve the omnichannel experience.

Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.

C-stores present a largely untapped opportunity in the realm of RMNs. Understanding their nuances is key for brands to crafting effective audience strategies, planning and activation.