Shopper Marketing

The Path to Purchase Institute recently fielded its fifth annual survey on the evolution of the in-store shopping experience in partnership with Great Northern Instore. Download the full report.

Bones Coffee Co. gave Walmart an exclusive launch window from April through June 27 for two new ready-to-drink latte flavors.

We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps.

New partnership enables DGMN advertisers to reach shoppers with incentivized offers.

Partnership designed to drive CPG growth through contextual commerce.

About 60% of shoppers spend $20 or less on cleaning supplies per month, according to Breaktime Media.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders.

Here's a snapshot of an industry leader from the P2PI member community.