Shopper Marketing

Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.

We present a case study for this 2024 REGGIE Award winner: Dare to Be Truly You.

We showcase five best-in-class campaigns from the retail media networks and shopper marketing categories of the 2024 REGGIE Awards.

Profiles of Mentorship winners Susan Bagley, Jayme Jansky Beck, Brittany Billings, Beth DeBona, Jen Hutchings and Donnalyn Smith.

Mondelez is one of the first to use Fetch to drive consumers to Albertsons' banners with in-app, purchase-based offers designed to acquire shoppers, increase sales and drive retailer-specific loyalty.

Orange Access allows advertisers to launch onsite and offsite campaigns, while also accessing intuitive reporting, in one platform.

The funds will help the visual analytics company expand its Visual AI platform, leverage synthetic human preferences to predict audience reactions and enter new markets.

Loblaws marked Marvel’s 85th anniversary by awarding shoppers with collectible cards for bulk purchases.

P2PI’s CONNECT Hosted Buyer Program unites brands and solution providers for our version of VIP corporate speed dating. The next opportunity will take place in November at P2PI LIVE & Expo.

A PDF version of the Omnichannel Landscape will be released first, followed by an interactive version.