How Shoppers Approach Halloween
Nearly half of consumers spend between $10 and $30 on Halloween candy each year, according to Breaktime Media.
Breaktime surveyed shoppers on their preparations for the Oct. 31 holiday, from when they start shopping to their candy preferences.
Chocolate is by far the most popular, with 70% of survey respondents choosing the confectionery staple. Gummies/fruit chews came in second at 6%, followed by candy corn at 5%.
The predominant influence on selecting Halloween candy is its price, according to 44% of survey takers. Special deals/promotions was the runner-up response at 15% while quality was selected by 12%.
Shoppers like Walmart and grocery stores almost equally (31% and 30%) as their usual Halloween candy shopping destination. The club and drug channels follow at 12% and 7%, respectively.
Here are a few ways your brand can drive sales while engaging and educating shoppers during the spooky season:
- Encourage shoppers to try out a fun new Halloween candy, beverage or baked good by recommending a tasty treat based on their preferences through a personality quiz.
- Inspire purchase through sweet recipes showcasing your brand’s products.
- Use Breaktime's integrated add-to-cart feature and encourage shoppers to stock up on your brand’s seasonal goodies before the spooktacular holiday arrives.
- Educate shoppers with Halloween product facts through trivia that spotlights your brand.