Shopper Marketing

This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more.

Meet the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Albertsons Media Collective’s Michelle Weiskittel discusses the importance of matching campaign objectives to the right strategies, channels and KPIs.

Loyalty programs are the lifeblood of retail media networks (RMNs), providing valuable shopper data that enables deep personalization and customization, writes CVS Media Exchange's Pamela Young.

Here’s how marketing campaigns achieve multiple goals across functions, writes Blue Chip's Dan Eisenberg.

Our proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term clients.

Here's a snapshot of industry leaders from the P2PI member community: Blount Fine Foods and Snipp.

Created in partnership with Publicis Groupe’s Epsilon, the U.K. retailer’s platform allows brands to create and manage campaigns, including via banner and sponsored product ads.

Amazon, Walmart, Stitch Fix, The Home Depot and Nike are among the top 10 out of 100 companies benchmarked in an AI index ranking from Lily AI.

Marketing leaders weigh in on Google’s decision to scrap third-party cookies.