Shopper Marketing

Kenvue teamed with The Met to launch a limited-edition Band-Aid collection exclusively at Target. We dive into the campaign’s marketing and the brand's ongoing partnership.

A new exclusive jewelry collection from Kendra Scott is getting the spotlight in Target stores.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.

We break down the marketing campaign, which included in-store displays, social media plugs and digital ads on Ulta.com.

Candy brand Joyride launched a pair of exclusive SKUs at Target this summer, promoting them with a sweepstakes and a successful attempt to beat the record for the most photos of people holding candy uploaded to Instagram in 1 hour.

Marketing VP Julia Galotto shares new marketing strategies founded on consumer research.

Here's a snapshot of an industry leader from the P2PI member community.

In this on-demand video, experts from Quad dive into the evolving landscape of consumer attention, the power of non-conscious decision-making and the need for agile testing methodologies.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.