Shopper Marketing

P2PI's fifth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations, as well as best packaging.

7-Eleven stocked limited-edition cherry Slurpee-flavored almonds on floorstands alongside the Mike’s Hot Honey almonds that the brand launched earlier this year.

The deal reflects a growing demand for physical displays that support omnichannel journeys.

The leadership update comes as Sam’s Club continues to invest in retail media, digital innovation and member-focused marketing strategies.

Following a quiet April rollout, the grocer shares how new tools are streamlining execution and meeting growing CPG demand for flexibility.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

A sweepstakes from the convenience chain additionally awarded 200 winners a $500 store gift card.

7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026.

Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.