Shopper Marketing

Couldn't make it to Retail Media Summit UK in London last month? Catch up on all you missed here.

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

Loblaws marked Marvel’s 85th anniversary by awarding shoppers with collectible cards for bulk purchases.

A PDF version of the Omnichannel Landscape will be released first, followed by an interactive version.

The brand's sparkling energy drinks got the spotlight in stores via endcaps, while the brand promoted the launch of Bloom Kids on social media.

The Canadian retailer is running a trio of sweepstakes tied to purchases of products from major brands.

Walmart is celebrating the 15th anniversary of Mojang Studios’ Minecraft by offering exclusive licensed products and in-game items.

The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.

In this a webinar panel, retail and brand executives from companies including Giant Eagle and Sunkist Growers dive into the latest activations in the grocery channel.