Shopper Marketing

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.

There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence.

P2PI picks the brains of 1,000 Canadian shoppers to understand how retail media touches them and is received along the path to purchase.

In this webinar, Gopuff and General Mills will discuss how they are solving the off-property and conversion challenges to influence buying decisions by addressing the user experience and improving off-property ad performance.

Watch the On-Demand webinar with KCL and Unilever for insights into Gen Z's grocery savings habits, shopping behaviors and savings strategies for brands and retailers.

The regional grocer is set to launch digital advertising at nearly 200 supermarkets.

The Path to Purchase Institute's latest proprietary consumer research examined how the BevAlc shopper journey evolved for the third consecutive year in 2024.

CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.

On a recent investors call, the brand said it is doubling down on retail partnerships, targeted promotions and cost-saving initiatives to drive further growth and build out its standing in the category.

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.