Shopper Marketing

The deal reflects a growing demand for physical displays that support omnichannel journeys.

The leadership update comes as Sam’s Club continues to invest in retail media, digital innovation and member-focused marketing strategies.

Following a quiet April rollout, the grocer shares how new tools are streamlining execution and meeting growing CPG demand for flexibility.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.

In a push to get grocers thinking differently, Ryan Draude, head of loyalty and digital at Giant, drew from his background in hospitality to share repeatable loyalty frameworks.

Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner.

The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B.