Product Innovation

The IAB's Jeffrey Bustos discusses openRTB and how his organization is tailoring programmatic specifications for today's retail media landscape.

The brand has partnered with Perfect Corp. to engage consumers on smartphones.

A new integration between visual analytics company Vizit and product experience management platform Salsify uses AI to analyze and optimize clients' digital shelf and product detail pages.

More than a dozen launch partners will roll out Instacart Developer Platform integrations over the coming months, including The New York Times Cooking and GE Appliances.

The tech company’s services, including same-day delivery and AI-powered Caper Carts, will roll out to an additional 2,300 AWG member stores.

Futurist Tom Edwards discusses his keynote at Future Forward in May as well as his thoughts on the state and future of AI, the shift in culture and technology, and what marketers shouldn’t overlook.

Yes, marketers can use AI to work better, smarter and faster — but only with the right balance of oversight and human intervention.

The Lowe's Style Studio is a virtual home improvement app that uses spatial computing technology and preset styles curated by Lowe's to help customers visualize and design their kitchen using the 3D headset.

The exclusive partnership agreement with DS Smith represents an extension of existing services with a commitment to new projects, including reducing materials and increasing recyclability.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.