L'Oreal's Colorsonic Disrupts Target's Hair Color Aisle The beauty brand worked with the retailer to develop a display to merchandise a new at-home hair color device and help shoppers pick a shade at-shelf. Walmart’s Private-Label Portfolio Gets ‘Bettergoods’ The new brand offers a variety of unique and trendy products and flavors for less than $15. Lowe's Introduces 'Digital Twin' Virtual Store In partnership with Nvidia, the AR-enabled store concept allows the retailer and store associates to test out new displays or layouts virtually.