Nestle Purina to Talk Innovation Hub, Human-Centered Connected Commerce at P2PI LIVE Shopper experience and e-commerce leads from the petcare giant will give an inside look at the collaborative work being done at its retail innovation center in a discussion led by WD Partners. UK Online Grocer Ocado Retail Launches Ad Network Ocado Ads, powered by retail media technology provider Zitcha, includes onsite, offsite, social and CTV ad solutions. L'Oreal's Colorsonic Disrupts Target's Hair Color Aisle The beauty brand worked with the retailer to develop a display to merchandise a new at-home hair color device and help shoppers pick a shade at-shelf. Walmart’s Private-Label Portfolio Gets ‘Bettergoods’ The new brand offers a variety of unique and trendy products and flavors for less than $15. Lowe's Introduces 'Digital Twin' Virtual Store In partnership with Nvidia, the AR-enabled store concept allows the retailer and store associates to test out new displays or layouts virtually.