Product Innovation

We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date.

The creative mind behind some of today’s most successful CPG brands will explore modern brand strategies and the evolving retail landscape.

Get the details on PepsiCo's proposed acquisition of the popular brand that first garnered attention on ABC's "Shark Tank" in 2018.

The recyclable packaging is designed to stand out on shelves and be easier to organize.

Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.

Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.

Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.

Cut+Dry, an e-commerce and advertising platform for independent foodservice distributors and manufacturers, is integrating Instacart's Carrot Ads solutions across its platform. 

Profusion Cosmetics sold a licensed line based on Charles M. Schulz’s characters exclusively at Walgreens for the holidays.

P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.

Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem.