Energizer's New Packaging Aims to Be Better for Retailers, Better for the Planet
Battery-maker Energizer is introducing new packaging to help retailers better organize its products while also being more environmentally friendly.
The recyclable, paper-based design is also intended to make shopping, opening and storing batteries easier for consumers, as well as be more attractive on shelves.
This change is part of Energizer’s efforts to reduce environmental impact and meet consumer demand for more sustainable options. The new packaging will be available at Walmart stores and online starting in March, with more retailers in North America following this year.
The company aimed to create a more intuitive and forward-thinking design that would help “pave the way for a plastic-free future” at Energizer, said Lori Shambro, Energizer’s executive VP and chief marketing officer, in a statement.
Research-Backed Design
Energizer says the packaging design is the result of extensive research with both consumers and retailers. For retailers, features such as slimmer packaging allow for more batteries to fit on each shelf, making stocking and display more efficient.
The design allows consumers to more easily peel open the battery pack, as well as more easily store unused batteries, the company said.
Sustainability Strides
Energizer is among the many consumer goods companies pivoting to paper or alternative sources in its packaging. In 2024, Keurig Dr Pepper rolled out plans to redesign its Keurig single-serve brewing system — a process that aimed to eliminate plastic- or aluminum-based pods in favor of pressed coffee beans in a protective plant-based wrapping.
Similarly, Coca-Cola launched a U.K.-based packaging initiative allowing its Sprite brand to go temporarily label-less.
In 2023, Nestle piloted paper-wrapped KitKat chocolate bars in select stores across Australia, and Kraft Heinz tested a paper-based bottle made from sustainably sourced wood pulp for its ketchup bottle.
