Omnichannel

While 60% of consumers are pessimistic about today's cost of living, nearly 70% of consumers say they will pay a premium for brands they are loyal to, according to new Marigold research.

Jeff Baskin, the former chief revenue officer at Upshop and Flybuy, will work with retailers and technology providers to enhance omnichannel experiences and returns on technology investments.

Recent retail news includes Target giving back-to-school a personal spin.

Havas Media Network will scale and support media strategy, planning and activation for four of the retail giant’s five U.S. banners.

Shopper Link digital media network will power offsite and onsite media for nearly 300 supermarkets throughout New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire.

The emerging THC seltzer brand's "Get Together" campaign will utilize a diverse mix of media, including DOOH ads and user-generated content, to position cannabis consumption akin to traditional BevAlc marketing.

Diversifying Acosta's retail and marketing solutions, the companies will remain as separate agency brands within the bigger organization.

The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads.

Albertsons Media Collective’s latest retail media solution works across Google Display & Video 360, The Trade Desk, LiveRamp and others to streamline the media buying journey.

Kinective Media uses traveler insights to create “anonymized audience segments” that marketers can reach via the airline's touchpoints, including its mobile app and in-flight screens.