Omnichannel

The interactive Landscape highlights the diverse retailer media networks and related partners in Canada, while allowing P2PI member companies to showcase their offerings.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

Leaders from Blount Fine Foods and Breaktime Media will discuss connecting commerce content, social and in-store.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

A Q2 earnings call underscored how AI, automation and digital-first tools are redefining Walmart's stores as engines of omnichannel growth.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence. 

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

The omnichannel ad tech firm replaces impression-based pricing with a flat-fee model for self-serve advertisers.

The retailer builds on Cecred partnership with omnichannel “Get the Look” activation tied to the Cowboy Carter Tour.