Omnichannel

Kroger, Costco, Lidl, Target and others shared retail media-related advancements and news during the month.

Advertisers can now measure how Amazon DSP campaigns drive purchases both on and off Amazon in consumer electronics, home goods and other categories.

Flaccus will lead efforts to expand adoption of Peq’s omnicommerce performance platform.

T&G Global's Jen Lessner shares five strategies CPGs use to turn brick-and-mortar challenges into advantages.

84.51° insights highlight shifting brand loyalty and omnichannel habits as consumers brace for illness season.

Read about Innovator winners Erin Anderson, Jenny Baker, Rachel Botia Goldfield, Julia Boyd, Vana Ghazarian, Dana Machac, Meera Patel, Sneha Popley, Jill Rourke and Michelle Urwin.

Oliver Winery, Talking Rain, Digits, Kellanova and Avocados From Mexico among the speakers for the Nov. 11-13 event.

The initiative is part of the retailer’s broader push to integrate digital tools with in-store experiences.

While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.

The platform will support on-site display, sponsored search and in-store digital screens, and is built for the grocery sector.

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.

Lowe’s Media Network is one of the early adopters of the integrated system.