Omnichannel

Join influential minds in retail and advertising for an evolved one-day experience designed to explore and redefine retail media's landscape in Canada and beyond.

Out-of-home ads are poised to play an essential role in generating authentic brand connections, writes Terry Monday of Imagine.

The partners will start piloting this joint in-store solution in multiple retail locations across the U.S. in early 2025.

Andrew Lipsman put the focus on in-store retail media during his day two keynote Thursday at P2PI LIVE & Expo, discussing the inevitability of stores’ digital future.

Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz.

Programmatic audio ads are available to select ad partners in more than 6,900 stores across the U.S. — with additional locations coming.

With retail media network advertising on the rise, CPGs are under pressure to increase their budget allocations to remain competitive, writes AdAdapted’s Molly McFarland.

Take some time to acquaint yourself with the app by browsing the agenda, speakers, exhibitors and more to ensure your event experience can be fully maximized.

Local and independent supermarkets are implementing smart carts, while Aldi and other grocers adopt Instacart’s electronic shelf label functionality.

A three-step framework can lead to not only conversions, but brand-building that resonates, says Momentum Worldwide's Adriano Lombardi.