Mass Merchant

The brands did social media outreach together and also activated at numerous retailers, including Walmart, Albertsons Cos., Ahold Delhaize and Kroger.

The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.

The brand's sparkling energy drinks got the spotlight in stores via endcaps, while the brand promoted the launch of Bloom Kids on social media.

Characters on Britain's long-running TV show to shop Sainsbury's banner, carry branded merchandise.

Give Back Beauty partnered with actress Blake Lively to bring a new haircare brand exclusively to Target.

The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains.

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

Dollar General's retailer media network offers real-time data on shoppers in rural, hard-to-reach areas.

Walmart is celebrating the 15th anniversary of Mojang Studios’ Minecraft by offering exclusive licensed products and in-game items.

The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.