Consumers are adapting purchase decisions in search of value and are shifting behavior based on financial concerns and competitive product offerings, according to Circana.
Our proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term clients.
On Sept. 12, marketers will hear from CVS Media Exchange, Kroger Precision Marketing, Walgreens Advertising Group, Dollar General Media Network, Costco and others on their visions for 2025.
The companies are testing ad technology from a self-serve platform that provides marketers with first-party data and engages consumers across digital media walled gardens, including TikTok, Meta and Google.
