Auditing the Auditors RFID poses off-the-charts potential for store auditing, but feet-on-the-floor census tracking is available today. Which is more attractive to marketers? M&M's 'Star Wars: Episode III' Tie-in A case study from the Promotion Marketing Association's 2006 Reggie Awards The Magical World of Cinderella at Toys "R" Us A case study from the Promotion Marketing Association's 2006 Reggie Awards 'Madagascar' Film Launch A case study from the Promotion Marketing Association's 2006 Reggie Awards Ariat Lassos Universal Apparel Display The Snuggle "Sensory Experience" A case study from the Promotion Marketing Association's 2006 Reggie Awards Colgate Takes Stage Again Expo Makes the Grade Again P&G Settles with Vi-Jon Labs Equal Hits Campaign Trail First Previous 426 427 428 429 430 Next Last