The Loyalty Lift Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years From Wall Street to Sesame Street NECCO Darkens Candy Aisle With 'Twilight' Partnership Retail Commission To Deliver Expo Keynote Babies "R" Us Makes Fisher-Price 'Happy' Walmart's 'All You' Magazine: August 2009 Kellogg's Finds Another 'Fuel' Supply Banana Republic Goes 'Mad' Best Buy Has Cool 'Class' Mates Seasonal Store Check: Back-to-School 2009 First Previous 340 341 342 343 344 Next Last