Case Study: 'Splenda & Fresh Berries' Campaign Walmart Kicks Off Back-to-School Season P&G brandSaver: July 4, 2010 Schwinn Campaign Communicates Nostalgia Directly targets moms for first time Bringing Packaging Into Focus More companies are starting to look at packaging through the lens of shopper marketing FSI Report: June 27, 2010 A Booming Opportunity Older Baby Boomers are the largest, most lucrative -- yet often underserved -- demographic Making Sense of SKU Rationalization It's not going anywhere, but proper SKU analysis and better collaboration are keys to doing it right Reduce SKUs and Lose Shoppers Walmart Leverages 'Toy Story 3' Release First Previous 315 316 317 318 319 Next Last
