Food

PepsiCo’s Mtn Dew and 7-Eleven teamed up this summer to launch a limited-edition Slurpee flavor and exclusive soft drink.

Emmy- and Golden Globe-nominated actor Sofia Vergara launched a line of coffee through Walmart.com in June.

The Sobeys banner's Burlington South location is its 21st store in the Greater Toronto Area.

Mondelez International is activating its sponsorship of the 2024 Summer Olympics with a dedicated digital flyer at Canadian supermarket chain Metro.

Canadian grocer offers shoppers monthly deals on select items.

Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year.

Here's a snapshot of industry leaders from the P2PI member community: Blount Fine Foods and Snipp.

The company’s modern “market-style” store concept features convenience-focused food options, a beef jerky bar and a nostalgic vintage candy station.

The former McCormick & Co. CMO will partner with Campbell's category and sales teams to attract new consumers and strengthen customer partnerships.

As discretionary and non-discretionary spending grows steadily, consumers are most eager to try new food and beverage products such as carbonated sports and energy drinks.